Every change is a pull request
Edit a file, open a PR, get a teammate to review. No more “who paused that campaign last Friday?” — Git tells you.
bidsmith
Manage Google Ads campaigns as code. Version-controlled, reviewable, replayable.
Why bidsmith
Preview before you spend
bidsmith plan shows you exactly what will change in Google Ads before
a single euro moves. No surprises.
One source of truth
Your .bid files describe the campaigns you want. bidsmith makes
Google Ads match. Run it twice — the second run does nothing.
Designed for marketers
No SQL, no scripting, no API tokens to copy-paste every week. Edit plain text files in any editor, commit, push, apply.
Where to next
New to bidsmith?
Start with What is bidsmith?, then walk through installation.
Already installed?
Jump into the first tutorial and ship a campaign end-to-end.
Comparing tools?
Read bidsmith vs Google Ads Editor for a side-by-side.
Looking something up?
The glossary is the place for “what does X mean?” Reference docs for every block and command are coming.