google_ads_ad_group

An ad group is a bucket inside a campaign. It holds the keywords people search for and the ads that show in response. Every campaign needs at least one ad group; well-structured campaigns have several, each focused on a single theme.

Tip

The conventional pattern is one ad group per theme — “summer deals” in one group, “black friday” in another. That makes per-ad-group bids (cpc_bid_micros) meaningful and reports legible.

Example

resource "google_ads_ad_group" "summer_default" {
  name           = "Summer — Default"
  campaign       = google_ads_campaign.summer_search.id
  status         = "ENABLED"
  type           = "SEARCH_STANDARD"
  cpc_bid_micros = 2000000             # €2.00 max CPC
}

Schema

Required

• name ( String )
• campaign ( Reference to google_ads_campaign )

Optional

• status ( String ) One of: ENABLED, PAUSED, REMOVED .
• type ( String ) One of: SEARCH_STANDARD, DISPLAY_STANDARD, SHOPPING_PRODUCT_ADS, VIDEO_BUMPER, VIDEO_TRUE_VIEW_IN_STREAM, VIDEO_TRUE_VIEW_IN_DISPLAY .
• cpc_bid_micros ( Integer )

See also

• google_ads_campaign — required parent.
• google_ads_ad_group_ad — at least one ad per group.
• google_ads_ad_group_criterion — keywords in this group.