google_ads_call_to_action_asset

A call-to-action asset is the button on a Demand Gen creative. You pick the type of button; Google renders the wording, translated for whoever is watching. It attaches through the call_to_actions attribute of a demand_gen_video_responsive_ad block.

resource "google_ads_call_to_action_asset" "learn_more" {
  call_to_action = "LEARN_MORE"
}

apply creates the asset from that one value. If the account already has a button asset of the same type, bidsmith reuses it rather than adding a duplicate.

Why you can't write your own wording

On the wire this is an asset reference, not text — which is why call_to_actions = ["Install"] is a validate error rather than something bidsmith quietly sends. Google translates the button per locale, so the type is the only thing an advertiser gets to choose.

The full vocabulary

LEARN_MORE, GET_QUOTE, APPLY_NOW, SIGN_UP, CONTACT_US, SUBSCRIBE, DOWNLOAD, BOOK_NOW, SHOP_NOW, BUY_NOW, DONATE_NOW, ORDER_NOW, PLAY_NOW, SEE_MORE, START_NOW, VISIT_SITE, WATCH_NOW.

Schema

Required

• call_to_action ( String ) One of: LEARN_MORE, GET_QUOTE, APPLY_NOW, SIGN_UP, CONTACT_US, SUBSCRIBE, DOWNLOAD, BOOK_NOW, SHOP_NOW, BUY_NOW, DONATE_NOW, ORDER_NOW, PLAY_NOW, SEE_MORE, START_NOW, VISIT_SITE, WATCH_NOW .

See also

• google_ads_ad_group_ad — the ad that shows this button.
• google_ads_image_asset — the logo on the same creative.