google_ads_callout_asset

A callout asset is a short phrase — like “Free & Open Source” or “24/7 Support” — that Google can append below a search ad to highlight a selling point. Unlike a sitelink, a callout is not clickable and has no landing page; it’s pure copy that helps the ad render larger.

Note

A callout is only the content. Link it to a campaign with google_ads_campaign_asset (or an ad group with google_ads_ad_group_asset) using field_type = "CALLOUT" to make it eligible to show.

Example

resource "google_ads_callout_asset" "free_open_source" {
  text = "Free & Open Source"
}

Schema

Required

• text ( String )

See also

• google_ads_campaign_asset — attach the callout to a campaign.
• google_ads_sitelink_asset — a clickable extension with its own landing page.
• google_ads_structured_snippet_asset — a labelled list of values.