google_ads_campaign_asset

A campaign asset links an asset to one campaign, telling Google the asset is eligible to show with that campaign’s ads. This is how a sitelink, callout, or structured snippet actually reaches the page — the asset holds the content, the campaign asset attaches it.

field_type says what kind of extension the asset is used as (SITELINK, CALLOUT, STRUCTURED_SNIPPET, …). Leave it out — the pairing is 1:1, so bidsmith reads it off the asset you pointed at. Write one that contradicts the asset and validate says so, instead of the API rejecting the whole batch later.

Tip

To attach the same asset to a single ad group instead of a whole campaign, use google_ads_ad_group_asset. To attach it to every campaign in the account, use google_ads_customer_asset.

Attaching a whole set

assets takes a list and fans out to one attachment per entry, so a set of sitelinks is one block rather than one block each:

resource "google_ads_campaign_asset" "gh_cookies_sitelinks" {
  campaign = google_ads_campaign.gh_cookies.id
  assets = [
    google_ads_sitelink_asset.add_to_chrome.id,
    google_ads_sitelink_asset.how_it_works.id,
    google_ads_sitelink_asset.pricing.id,
  ]
}

Every attachment in the list gets the same campaign and status, and each one’s field_type comes from its own asset — so a list may mix sitelinks and callouts.

Tip

For callouts and structured snippets used by one campaign, skip this resource entirely and declare them on the campaign. Keep the resource form for assets shared across campaigns, ad groups, or the whole account.

Example

Attach a sitelink to a Search campaign:

resource "google_ads_sitelink_asset" "add_to_chrome" {
  link_text   = "Add to Chrome"
  description1 = "Free, open source"
  description2 = "Install in 10 seconds"
  final_urls  = ["https://www.ghostery.com/ghostery-ad-blocker"]
}

resource "google_ads_campaign_asset" "gh_cookies_sitelink" {
  campaign   = google_ads_campaign.gh_cookies.id
  asset      = google_ads_sitelink_asset.add_to_chrome.id
  field_type = "SITELINK"
  status     = "ENABLED"
}

Schema

Required

• campaign ( reference_or_resource_name )

Optional

• asset ( Reference to google_ads_call_asset or google_ads_sitelink_asset or google_ads_callout_asset or google_ads_structured_snippet_asset )
• assets ( List of Reference )
• field_type ( String ) One of: HEADLINE, DESCRIPTION, MANDATORY_AD_TEXT, MARKETING_IMAGE, MEDIA_BUNDLE, YOUTUBE_VIDEO, BOOK_ON_GOOGLE, LEAD_FORM, PROMOTION, CALLOUT, STRUCTURED_SNIPPET, SITELINK, MOBILE_APP, HOTEL_CALLOUT, CALL, PRICE, LONG_HEADLINE, BUSINESS_NAME, SQUARE_MARKETING_IMAGE, PORTRAIT_MARKETING_IMAGE, LOGO, LANDSCAPE_LOGO, VIDEO, CALL_TO_ACTION_SELECTOR, AD_IMAGE, BUSINESS_LOGO, HOTEL_PROPERTY, DISCOVERY_CAROUSEL_CARD .
• status ( String ) One of: ENABLED, PAUSED, REMOVED . Default "ENABLED"; omit to manage at the default.

See also

• google_ads_sitelink_asset, google_ads_callout_asset, google_ads_structured_snippet_asset — the assets you attach.
• google_ads_ad_group_asset — attach at ad-group scope.
• google_ads_customer_asset — attach at account scope.