google_ads_image_asset

An image asset points bidsmith at an image that is already in your account’s asset library, addressed by the name it carries there. It’s what a Demand Gen creative uses as its logo, via the logo_images attribute of a demand_gen_video_responsive_ad block.

bidsmith does not upload images

bidsmith never uploads image files. Google Ads accepts image bytes on the way in but never hands them back, so bidsmith would have no way to tell an image it uploaded from one it didn’t, and re-running apply would pile up duplicates. Upload the image once in Google Ads (Assets → Images), then name it here.

If no image in the account carries the name you wrote, plan stops and says so rather than sending an operation that cannot work.

Where the name comes from

In Google Ads, open Assets → Images. The name in the list is what goes in name — for images uploaded through the UI that is usually the filename.

resource "google_ads_image_asset" "logo" {
  name = "Brand logo 1200x1200"
}

When two images share a name

Asset names are not unique. If several images answer to the same name, bidsmith adopts the first and warns that the rest stay unmanaged. Pin the one you mean with its id:

resource "google_ads_image_asset" "logo" {
  name     = "Brand logo 1200x1200"
  asset_id = "123456789"
}

With asset_id set, name is documentation — the id is what the match runs on.

What the image has to look like

For a Demand Gen logo, Google requires a square image: at least 128×128, aspect ratio 1:1 (±1%), in GIF, JPEG, or PNG. An ad takes 1 to 5 of them.

Schema

Required

• name ( String )

Optional

• asset_id ( String )

See also

• google_ads_ad_group_ad — the ad that shows this logo.
• google_ads_call_to_action_asset — the button on the same creative.
• google_ads_youtube_video_asset — the video, referenced the same way.